DD News Launches “Creator’s Corner” Offering Digital Creators 90% Revenue Share and Nationwide Reach
India’s public broadcaster DD News, under the umbrella of Prasar Bharati, has taken a significant step toward supporting the digital creator economy with the launch of a new initiative titled Creator’s Corner.
The programme is designed to provide independent digital creators with a national platform, while also introducing a creator-friendly revenue-sharing model that allows creators to retain up to 90 percent of the revenue generated from their content.
A New Platform for India’s Digital Talent
Creator’s Corner is a dedicated segment on DD News that features short-form digital content created by individuals from across the country. The initiative aims to showcase diverse voices and original ideas, covering areas such as education, culture, technology, travel, health, social awareness, and innovation.
By airing creator-generated content on a national television network and its digital platforms, DD News is opening the doors of public broadcasting to independent creators who previously relied mainly on private social media platforms for visibility.
Creator-First Revenue Model
One of the most notable aspects of the Creator’s Corner initiative is its revenue-sharing structure. Under this model, creators receive 90 percent of the revenue, while Prasar Bharati retains the remaining share to support broadcasting and operational costs.
This approach stands out in the media landscape, as it places creators at the center of the monetisation process and recognises their contribution as the primary value driver.
Read This Article Also: Instagram Data Leak Raises Serious Privacy Concerns for Users Worldwide
Nationwide Visibility Through Public Broadcasting
Content selected for Creator’s Corner is broadcast on DD News, which has a wide reach across India, including rural and remote regions. In addition to television broadcast, the content is also shared through Prasar Bharati’s digital ecosystem, offering creators extended visibility beyond traditional audiences.
This nationwide exposure can help creators build credibility, reach new viewers, and strengthen their professional presence without being limited by social media algorithms alone.
Encouraging a Sustainable Creator Economy
The launch of Creator’s Corner reflects a broader effort by Prasar Bharati to adapt to changing media consumption habits and to support India’s rapidly growing creator community. By combining public service broadcasting with digital innovation, the initiative aims to create a more inclusive and sustainable ecosystem for content creators.
It also encourages responsible, informative, and culturally relevant content, aligning digital creativity with public interest values.
Read This Article Also: Best Websites for Competitive Exam Question Papers with Answers 2026 Guide
Conclusion: With Creator’s Corner, DD News and Prasar Bharati have introduced a forward-looking model that balances creative freedom, fair monetisation, and national reach.
The initiative not only provides financial incentives but also offers creators an opportunity to be featured on one of India’s most trusted public platforms.
As the digital content landscape continues to evolve, programmes like Creator’s Corner may play a key role in shaping the future of independent media and empowering creators across the country.
Frequently Asked Questions (FAQs)
What is DD News Creator’s Corner?
Creator’s Corner is a new initiative launched by DD News under Prasar Bharati to showcase digital content created by independent creators. The programme features short-form videos across multiple categories and is broadcast on national television as well as digital platforms.
What is the revenue-sharing model for creators?
Under the Creator’s Corner model, digital creators receive up to 90 percent of the revenue generated from their content. The remaining share is retained by Prasar Bharati to cover distribution and operational costs.
Who can participate in Creator’s Corner?
Independent digital creators from across India can participate. Content creators working in areas such as education, culture, technology, travel, health, social awareness, and innovation are encouraged to submit their work.
Where will the selected content be published?
Selected content is aired on DD News as part of the Creator’s Corner programme. It is also shared through Prasar Bharati’s official digital platforms, ensuring wide nationwide reach.
Does Creator’s Corner provide nationwide visibility?
Yes. Since DD News is a national public broadcaster, the programme offers creators visibility across urban, rural, and remote regions of India, reaching audiences beyond social media platforms.
Is this programme only for influencers with large followings?
No. Creator’s Corner focuses on content quality, originality, and relevance rather than follower count. Emerging creators with meaningful and informative content also have equal opportunities.
Why is Creator’s Corner important for the creator economy?
The initiative supports a sustainable creator economy by offering fair revenue sharing, public broadcasting credibility, and nationwide exposure, helping creators grow without complete dependence on private digital platforms.
About The Author
